Kindra CEO Catherine Balsam-Schwaber Talks Symptom Relief (and the $600 Billion Dollar Business of Menopause)
Show Snapshot:
Mood swings. Brain fog. Hot flashes. Toxic rage. Menopause is all that and a bag of chips.
Did you know that there are 30+ symptoms that can mark menopause? When no two bodies menopause the same - getting educated is the first step in getting relief from menopause’s irksome symptoms.
On this week's show, Catherine Balsam-Schwaber, CEO of menopause-relief company Kindra, shares the four most common side effects of menopause and products that can help with symptom relief. Plus, we dive into what it takes to build a next-gen wellness brand and why the business world is finally waking up to menopause’s $600 billion business opportunity.
In This Episode We Cover:
1. How Catherine’s career trajectory took her from MTV to menopause CEO.
2. What it takes to get a wellness product on the market – from formulation to testing to marketing.
3. The four most debilitating (and common) symptoms of menopause.
4. You may be shocked to realize how many women across the globe are in menopause.
5. Why tackling dry vagina should be on every women’s radar.
6. In the US we list 34 menopause symptoms versus 48 in the UK. What gives?
7. Why education and community are a key play on Kindra’s efforts to build a next-gen wellness brand.
8. Psst! Talk to your daughters about menopause BEFORE they get there.
9. Why you need a doctor who “gets it” on your menopause support team.
10. Want to know where you are on your menopause journey? Take Kindra’s online quiz.
Quotable:
We hear all the time from our consumers about how they are either misdiagnosed or underdiagnosed or often told, “It’s just you getting older.” But if you think about the 34 things that could be happening as your estrogen and progesterone are depleting and changing in your body, there are a lot of things that can be impacted.
More Resources:
Word of Mouth. Catherine recommends:
My go-to is the Core Supplement. It was the thing that I took when I have my achiness, which actually persists. Sometimes I forget to take the Core. We all do, right? I forget to take the Core for a couple days and my achiness starts to come back. And then I take it and it goes away. So, for me, that is an incredibly good solution and it is definitely my absolute go-to.
More Resources:
Take Kindra’s online quiz to learn where you are in your menopause journey and get custom recommendations.
Read Katie Fogarty’s Break the Silence interview on the Kindra blog.
BONUS – Get 20% off Kindra products with code KATIE20.
Learn more about Kindra
Transcript:
Katie Fogarty (00:03):
Welcome to A Certain Age, a show for women on life after 50 who are unafraid to age out loud, I’m your host, Katie Fogarty.
All June long, A Certain Age is featuring women entrepreneurs and business leaders, building powerhouse companies and brands at midlife. Today, we kick off with Catherine Balsam-Schwaber, the CEO of Kindra, a hot menopause brand backed by heavy hitter, Proctor & Gamble. Loyal listeners of A Certain Age will recognize Kindra as our Season 3 sponsor. Kindra offers products, education, and community to make your peri-to-post-menopause journey smoother. She joins me to talk about why menopause products are finally having a moment, life as an entrepreneur, and why wellness brands for the midlife market are laser-focused on education and community. Welcome, Catherine.
Catherine Balsam-Schwaber (00:49):
Thank you, I am so happy to be here. I love what you’re doing and I love this podcast, so thanks for having me.
Katie (00:55):
Thank you, Catherine. I’m thrilled that you’re sponsoring the show and that you’re really leading on bringing conversations about women in midlife to a larger audience. So, I’m grateful for your sponsorship, I’m grateful for your time today. I intro-ed you as the CEO of Kindra—which is one of the leaders, if not the leader in menopause essentials—but you’ve also had a career at a series of other amazing brands, Mattel, MTV, AOL, even the Clinton White House. How did you move from politics to MTV to menopause?
Catherine (01:25):
Well, that’s a great question. [Katie laughs] I think I have been incredibly fortunate and whether it was intentional or not, to have roles that perfectly correlated with my life stage. So, you know, when I was starting out and in my early twenties, I worked in the Clinton White House on healthcare reform because I was very involved with politics and felt that I wanted to be an activist.
And then from there, I shifted gears a little bit and in my thirties, I worked at MTV in The Hills era, to date myself. [Katie laughs] And then as I began to get older, I ended up running marketing at iVillage and that was the time in my life when I was trying to get pregnant and I had my twins while I was there and it was an amazing experience. And when my kids were young, we moved to Los Angeles where I became the Chief Content Officer at Mattel, and it just so happened that my kids were the perfect age for Barbie and Hot Wheels and there’s nothing like being a toy tester as a 5-year-old.
Katie (02:35):
Oh my gosh, so fun.
Catherine (02:37):
Yeah, so fun, so fun. And so you know, it was a bit of a time delay between Mattel and when I came to Kindra. But for Kindra, the same thing, where I was really focused on wanting to work on something that was incredibly important to me and access to healthcare and health solutions has always been my personal passion as I started out working on access issues when I was, you know, just graduating from college in the Clinton White House on healthcare reform. So, in addition to the fact that my body was going through it’s own changes, right, I was approaching 50 and I was having definitely signs of perimenopause and that it just felt like Kindra was calling to me in a really interesting way that I couldn’t deny, especially for this phase of life.
Katie (03:33):
It sounds like you came full circle, because you started off in the Clinton White House, doing healthcare, and now you’re working on this enormous healthcare challenge that so many women go through.
But walk us through a little bit about how this works. For most of us on the listening end, we walk into a drugstore, or maybe we go over to the ourkindra.com website, and we order the products that you’re creating and testing and bringing to market and putting on shelves. Most of us don’t think about how products get from point A to point Z, in our medicine cabinet. You have worked for a number of different brands, and I’m sure you’ve taken experiences from each role, but this is sort of your first wellness brand that you’re putting to market. What are one to two sort of surprising things that you’ve learned or that a customer on the receiving end doesn’t understand about getting a product to market like this?
Catherine (04:26):
Yeah you know one of the things that is so important, especially in menopause, which is essentially a new, shockingly, a new category. Right, that there has been limited to no innovation in supporting women in this phase of their health journey for years and years. And part of what was so important to me is that our products were actually developed or our initial line of product was developed by Proctor & Gamble scientists. And what I knew from that work was even from the moment that we first made the product available, it had five to seven years of consumer and product testing. So, I knew that it was safe and I knew that it was effective and that it was non-toxic and derived from natural ingredients, and all of the things that I feel are so important for how you take care of your body. So, one of the critical things now, you know, even when I go to CVS now, is looking at what these solutions are made of, but also have products that actually have been tested over time, with consumers, is really important. And really important when you think about how we are looking for these solutions to really make us feel better, but without any of the downside or the danger of even natural ingredients. You know, that there are some natural ingredients that women rely on for some of the major concerns of menopause that can have downstream effects over the long haul and I think that that’s why the scientific importance of being able to really do the work to know that the products are gonna be safe and effective is so critical.
So, that was a big factor for me, both in launching this business, but also in all of the new products that we’re beginning to look at. We are listening very carefully to what our consumers are telling us around ways that we can support them further in categories where there aren’t a lot of options. And being able to bring that same type of work to the product before we bring it to market is incredibly important.
Katie (06:52):
And how long does that take? Are we talking like 6 months, 18 months? I know there’s been a lot of sort of hubbub around like how quickly the vaccines for COVID have come to be from an idea into an arm basically and there’s been a lot of talk that it happened quickly. So, we’re lead to understand that it takes a long time. What does that look like? What is a long time? Is it a year? Years?
Catherine (07:17):
I would say in our category, it’s a year. I mean, from our launch, which was at the end of ’19, we had already been thinking about product development and things that we knew from the original testing that we had done, there were things that we knew would support women even more on this journey that we began working on at that time. So, we’ve been working behind the scenes with our customers and partners all this time, to be able to bring new products to market. So, that will be an additional year of development before we actually make them available.
Katie (07:54):
And what are women looking for specifically? Because I know, from spending time on your website and using your own products, there are some supplements, you offer like a cult favorite vaginal cream. What do you hear from customers about what their most pressing needs are?
Catherine (08:08):
I think for us, just as a business, when I think about Kindra and part of our mission, is to really support women on the four, what we would consider, most debilitating, potentially most debilitating aspects of menopause which are sleep disruption, which is a huge issue, when your sleep isn’t working, nothing is working. Fatigue, which includes things like brain fog or feeling mood imbalance, because when you’re feeling sort of down and tired, it’s hard to really be at your best, which doesn’t necessarily come from sleep disruption, but obviously it’s impacted by that. And then hot flashes, and vaginal dryness. So, when we think about the areas where there’s really the lack of options in particular, vaginal dryness and hot flash are two areas of particular focus for us when we think about product development. In particular, because there just hasn’t been a lot of exploration in those areas. Which is shocking when you think about 52 million women in the United States are over 45. And with 6,000 women every day entering menopause, that the market itself is so huge. However, because of, I think because of the taboo and hush-hushness around having conversations about this particular health evolution for women that companies and scientific organizations have never really done the work to try and find, what can be, natural solutions for some of these challenges for the majority of women. So, for us, it's really a combination of we hear women who are loving our products and want to double down on some of, you know, the good impact they’re getting from things like the sore supplement, which helps with hot flashes and brain fog. And so, they wanna actually be able to lean in a little bit more to the benefits that they’re getting so we wanna be able to bring products that support the entire journey as it relates in particular to those four aspects of menopause that can be the most challenging.
Katie (10:34):
Right, that makes so much sense, to really focus on the top four. It’s interesting you talked about how those are sort of the four symptoms that most women experience but in my own experience, I went through menopause probably at 49 into 50 and I’m fully through it, I’m post menopause now I guess, and I never had a hot flash. But I had friends who basically had to give up wearing sweaters, [Catherine laughs] they would like not wear pajamas because they would be drenched. And I had this whole like, “I’m doing this well. No hot flashes here.” And listeners of the show know that I did talk about experiencing volcanic mood swings though and I was like, “Maybe this is my hot flash, this is what I’m experiencing.” It’s really amazing how varied the symptoms are and that if you’re not having one of those ones that get all the good PR like hot flash you’re sort of thinking, this may not be happening to me. But yet, you don’t understand that things like my 3 AM wakes were definitely having to do with menopause. This mood instability, as they call it, was having to do with menopause and I didn’t know that I should be getting those things fixed because I didn’t have a hot flash.
Catherine (11:48):
Right, yeah. You know, it’s so interesting that you say that because there are, in the US there are classified as 34 “symptoms” of menopause. In the UK, they have 48. And so when you think about that number of things that could be happening in your body at the same time, or different flavors of those symptoms, that every woman’s experience is so individual, right. It’s so unique to you. And even if you were having what you would consider the same symptoms, like hot flashes; some women have incredibly severe hot flashes, some women have very mild hot flashes and that being able to be able to have a conversation about all of that is really important. Because not having the education or the language to be able to express that these things are happening in your body makes it even more difficult to be able to get solutions that you need.
So, my personal menopause journey, actually started in my kind of, mid-40s. I was very achy all the time, incredibly achy. And it felt like every night when I went to bed that I had a fever. And so I went to my doctor, who is no longer my doctor, and I told him what was going on and he said, without hesitation, “Oh, you have fibromyalgia.” And I said, “I don’t think that’s what it is.” I’ve done the research obviously before I came to the doctor and I said to him, “It feels like something is wrong with my clock,” because it was happening at the same time. And he was so adamant and he wanted to put me on high-powered steroids and come back in 6 months. So, I went to another doctor and she had a lot of experience with menopause and she said, “Well let’s check your hormone levels, but it sounds like you’re in perimenopause, and here are some things that you can take that are estrogen-free and try to walk a little more.” [laughs]
Katie (14:02):
Wow.
Catherine (14:03):
And so I did that and it was like a game-changer. It really, really improved my feeling of that achiness but it was incredibly instructive to me because we hear that all the time from our consumers about how either they are misdiagnosed or underdiagnosed or often told, “It’s just you getting older.” But if you think about the litany of 34 things that could be happening as your estrogen and progesterone and depleting and changing in your body, there are a lot of things that can be impacted by that because those are incredibly powerful hormones. So, that’s why I think the educational part of our business is so critical.
I think for myself, I have a young daughter and even as I’m, I’m so happy for her in a way that her education about her own body with the whole Kindra conversation is not just about what’s gonna happen at puberty or at pregnancy, but also a lifetime of a relationship with your body which is really important, especially for women. Because we have been dealing with the changes in our hormones since we were very young and we understand that hormones have a really powerful effect on our body and we know how to handle that kind of change, even if it’s really disruptive, we’ve handled it before. So, trying to put a similar lens on a menopausal transition, I think helps women feel like it’s not sneaking up on them, which is one of the things that we hear all the time, that “I just feel like it snuck up on me and it came out of nowhere.” And that because I think the generation of women before us and the lack of education for our doctors have left us very undereducated about our bodies and this phase of life that we just lack the knowledge to know that these things that could even be happening and beginning to happen in your late thirties are just part of the natural evolution and normalizing it and understanding that everyone will have their own journey. But it’s still a shared journey that helps to take away some of the added anxiety that menopause can cause for women.
Katie (16:27):
Absolutely, we’re gonna explore your “Break the Silence” series and your educational component in just a minute after this quick break.
[Ad break]
Katie (17:40):
Okay Catherine we’re back from our break and I love that we’re returning from a Kindra spot to talk to the Kindra CEO to talk about your “Break the Silence” series and how important it is for women to be verbalizing exactly what you just said; that people are going through this shared experience, that they’re sometimes not getting enough support from their doctors, that they’re maybe not hearing enough from cultures about what they’re experiencing, that symptoms like hot flashes get all this PR but you could be experiencing 33 other things. I wanna hear a little bit about what your break the silence is and how you work to educate your community about some of these symptoms.
Catherine (18:20):
“Break the Silence” was really born out of the idea that education and community are critically important to be able to really change the conversation around the menopausal journey. And when we think about it, our job is not only to educate but also to really try and pioneer some new dialogue around this phase of life. Just like 40 years ago, women were having conversations to break through the barriers around being pregnant in the workplace, that was not so long ago. And when you think about menopause especially as it relates to daily life, it’s a little bit of a double whammy because its the stigma of sexism and agism at the same time, in a lot of ways and I think that’s part of the reason why we’ve had so little innovation when it comes to this market.
So, for “Break the Silence” we really want to showcase women who are talking about what’s happening in their fifties, sixties, and seventies and having a conversation out loud about the changes in their bodies and how they’re managing them. Because one of the things that we have found and heard loud and clear from the community is that seeing and hearing other people’s journeys, helps them understand ways that they can support themselves. Ways that they can focus on their own self-care which is, as I have talked quite a bit about, really important in this phase of life and being able to take time to take care of ourselves.
And I think that one of the eye-opening moments on this journey for me was in our mother’s day campaign, we had mothers and daughters talking to each other about menopause, and one of the mothers, the daughter asked, “Well why did you never talk to me about this?” And the mother said, “I didn’t have the words because no one had ever talked to me about it.” And I think that a big opportunity here to break the silence is giving other women the words to be able to express what’s happening in their own bodies so that we can have the support that we need from our doctors, our bosses, our families, and our friends because we want them to be able to support our needs too, but we need to be able to express our needs in order to really find that support. So, that’s the genesis behind “Break the Silence.” We’ve had incredible feedback from the community about the women who have come onto the program, like you, which is amazing. And the more that I think we can share those stories, the better that it is for everybody.
Katie (21:06):
Absolutely. I love this notion of taboo. When you’re having conversations with, say, a doctor, and it’s falling on deaf ears, it feels very disempowering and you were smart enough to be like, I need a new doctor, I need to be talking to somebody who gets it. Because I think any woman who has gone through, as you said, hormones. When you’re young, you can almost feel when you’re getting your period. Your body knows. If you’ve experienced these level of hormones for so many decades basically then it starts to go away, you are very attuned to what’s not going well in your body, and to not be received well from your medical professional is not ideal. There are doctors out there who get it. I have learned through launching this podcast that menopause is a certification and training you can go through. Not every gynecologist has a lot of expertise in menopause symptoms per se, certainly not every primary care physician. So it’s really important to seek out doctors that really do get it and seek out communities like Kindra where women are navigating all of these different symptoms. Because my symptoms are not like my friends who are not like their friends. The more you know, the more you know, which I absolutely adore. So where would listeners find your community, Catherine? Is it Facebook? Where would you direct them?
Catherine (22:31):
Yeah so, we have our Facebook community is there, which is really robust and super active. And then we also have one thing to your point about the more you know. We have this really robust quiz on the site that’s a custom quiz that also really helps you understand where you are in your journey and addresses the much larger cast of symptoms and concerns that can be happening with your body and through that quiz it also points you to specific educational information and community resources where you can find people who are sharing similar experiences to your own. So, I think that’s a great first step and then always the opportunity to join the Facebook community.
Katie (23:20):
I also think it’s important to talk about the fact that perimenopause and menopause is a period of time and for myself, I’ve actually seen my mood sort of instability and the sort of toxic range that I jokingly called it, really ebbed. I’ve been taking supplements, I’ve been trying to get better sleep, I’ve been prioritizing that, and that goes away, maybe as you transition past and sort of through some of those hormones those can ebb. But some things are never going away because you’re going to be in postmenopause probably longer than you were in perimenopause. We’re all living thirty more years than we used to, right. Longevity is here, we are living longer lives. So this is not something that you just quickly deal with at 50 and it goes away. I mean, dry vagina could be forever so you know, so you do need to actually manage these things. It’s not like a pregnancy, which ends. This is something that requires continuous maintenance and care for. Is that correct?
Catherine (24:23):
Yeah, that’s totally right. We talk about how women spend 40% of our lives in the menopausal journey because perimenopause, which starts when your hormones are beginning to deplete, and then menopause itself is really only the marker for when you haven’t had a period for 12 months in a row. And then the rest of your life is essentially the postmenopausal state and you know, some women have hot flashes in their perimenopause state and they go away. Some women don’t have hot flashes in perimenopause and then they come on much later. You know women start getting hot flashes in their sixties. So I think it’s also a little bit of a—
Katie (25:08):
That does not seem fair [both laugh]. Wait a minute, I thought I dodged the hot flash bullet, you mean, this could be down the pike? Amazing.
Catherine (25:18):
Yes, it could be down the pike from all of the conversations we’ve had in the community. I mean we also see women who are coming to us much younger than even I had imagined, in their thirties, who are beginning to see changes in their bodies, the whole 34 symptoms that you could be experiencing. But I do think as you go on in your journey, things like sleep disruption, brain fog, vaginal dryness, all have varying degrees for different women. And vaginal dryness in particular is one that really once it starts it doesn’t sort of magically disappear the way that hot flashes can because hot flashes are a different component of your hormone level. And that the dryness in general, you feel it, I feel it; the dryness of my skin, the dryness of my lips, the dryness of my eyes. All of that is the side effect of your estrogen changing. So your vaginal skin is different. I joke about the lotion, that why shouldn’t we treat our vaginas as well as we treat our face?
Katie (26:29):
Of course, of course.
Catherine (26:30):
We put moisturizer on it every day. And that you know, that that’s part of the way that we should be thinking about all of our skin—or when we think about sunscreen, that we put sunscreen on our skin, that we want to be taking care of our skin, and vaginal skin is really no different. We want to take care of it for as long as we can but a lot of these symptoms and concerns, they show up in different ways over time because your hormones are fluctuating, and as they deplete, everybody has a different experience. So, you just have to figure out what works best for you. And the good news is that for every woman, is that there are so many more options than there used to be. I think that’s really the biggest news right now, just from a business standpoint for all of us is that this is an all boats rise for women who are on their menopausal journey. You can really find things that you know will support you, no matter what is happening in your body.
Katie (27:37):
And you need to. What you said earlier about taboo, people don’t talk about this, you raised the exact right point: women are spending a fortune on products for their face, we moisturize ourselves, we apply sunblock, this is something that’s been drilled into us. We do it because we know we need to care for ourselves because it makes us feel better. It’s really interesting, like when you talk to, even some of my friends, I say “dry vagina” and everyone laughs. Like seriously, dry vagina. I have learned, which I did not know before I launched this podcast, I’ve heard from different doctors who have come on this show, that dry vagina doesn’t just often equal painful sex. It can equal urinary tract infections, you can have fissures in your vagina, you can have all sorts of things happen that, by the way, are completely addressable, treatable, and fixable, that you don’t have to live with. It really boggles my mind that it is only recently that the business community or the wellness community has woken up and looked around and said, “This is a gigantic market that’s really underserved.”
So help us, we’ve been talking a little bit about menopause and how it’s affected us individually. You shared that you had this achiness, I shared that I had this mood instability. I think a lot of times, women think of menopause on a very sort of micro-level. What’s going on with me, or maybe my sister or my best friend. But we don’t think of menopause on this very big macro level, that it goes on for 30 years and that it’s a life stage, not just a moment in time. But it’s also a business opportunity. And that’s what you’re doing, you’re building a company that’s meeting this need. What is the size of this market? What is this business opportunity for Kindra?
Catherine (29:19):
Well, the size of the market is 600 billion dollars globally. It is a massive, massive market. It is half of the population of the planet is going to experience some level of the menopausal transition, no matter what. And when we think about it in those terms, for us, it is a massive market. In the US also, right, as I said there are 52 million women in the US alone who are over 45 and that means that there are a lot of women who are looking and needing solutions. And that we are really, really focused on both the mission-driven part of our business and the business part of our business. That was one of the criteria for me when I came into this journey when I left corporate life and felt like my calling was, you know, in Kindra, was that I wanted to work in a business where the mission and the metrics could align. Because I think that there’s no better way to change the conversation than using businesses--and it used to be media for me, but really using these kinds of businesses to open up these conversations. The more that we grow, it also means the more opportunity we have to really stand up and speak for women who don’t have the words for this, or don’t have the voice, or don’t even know that this might be what’s happening to them. And so, I view the business of our business and the mission of our business is equally weighted to be able to serve the women that we are so focused on.
Katie (31:13):
Yeah, you can absolutely do well by doing good in the world. I think you’re right, when other people around you see the business results, it becomes an imperative. They get excited about helping you grow, bringing it to a bigger audience, changing the conversation. You and I grew up, we didn’t wear seatbelts. And now, of course, you get in the car and you buckle yourself up. My daughter Grace is 20, I’ve been having conversations about Kindra because you came into my life as a sponsor, I’ve used and liked your products, I’ve been sharing them with her, not that she’s using them, I’m educating her about them and it’s gonna look different for her, just like it’s going to look different for your daughter. Hopefully, they look back at some point and be like, “I can’t believe you went to doctors that didn’t know about menopause, I can’t believe this wasn’t like, standard ops, where you learned how to manage this.” It’s interesting. I like my doctor very much, my general practitioner, but she never asked me if I was in menopause. I had to say to her, “Hey, I think I’m in menopause. I’m really angry and I haven’t had my period. What do you think?” And she’s like, "There’s a test for that.” I was like, “There is? Why didn’t this come up?” I just find the whole thing to be fascinating and I feel very passionate about sharing with people what I’ve learned about my own experience. I’m joking about the dry vagina, but let’s fix that. No one should be experiencing that. I’ve had a number of women listen to my shows and say, “I had no idea that I should be paying attention to these things and that there’s help out there.” So yeah, it’s absolutely amazing.
Catherine (32:55):
I have a conversation almost every day, honestly, with my friends, family, co-workers, and the women who are in our community who say, “I didn’t even realize that dry vagina was a thing that I could work on, I just thought this was part of getting older.” I think that that is a great wake-up call and a great opportunity for all women, so I’m excited to be pushing the envelope with them.
Katie (33:21):
I’m excited as well. I think there’s a lot of cultural messages that getting older and aging means decrepitude and things fall apart but the women on this show have taught me that that is not true. I had a wonderful doctor on, active aging is her specialty, you can improve your fitness at any age of life, you can continue to be a vibrant practitioner in your own life, whatever it is. I’ve had women who’ve come on who have published books at the age of 56, who’ve launched companies that they grew into multimillion-dollar companies in their late forties, early fifties. You can take care of your body and enjoy an active sex life. I’ve had two wonderful guests recently that talked about how to age-proof your libido and continue to have enjoyable midlife and beyond sex life. It’s never too late and you’re never too old and there are resources out there to help you through your menopausal journey. So, I’m super excited to have you on the show talking about it.
Our time is gonna be wrapping in just a minute but I do generally ask guests to share a resource that they love with our listeners. If you wanna share your favorite Kindra product as your go-to that would be great, if there’s something else beyond Kindra that you think has made a difference during your midlife and menopause, I would love to hear that as well.
Catherine (34:39):
My go-to, and it’s not totally self-serving, but my go-to in the core supplement. It was the thing that when I have my achiness, which actually persists, that sometimes I forget to take the core. We all do, right, I forget to take the core for a couple of days and my achiness starts to come back. And then I take it and it goes away. So, for me, that is an incredibly good solution and it is definitely my absolute go-to. Plus vitamin D, those are the two. [laughs]
Katie (35:16):
Vitamin D, I’m with you, I’ve been taking a lot of that too. And now summer is coming, we’re beginning to get our vitamin D naturally.
Catherine this has been a ton of fun. How can our listeners follow you and Kindra and stay abreast of new products as they come out and learn more about your menopause resources?
Catherine (35:33):
Yeah, so you can definitely find us online obviously at ourkindra.com. And then on Instagram and Facebook also at OurKindra and we are out there all the time sharing information and all of those resources as well as our Facebook community, also Our Kindra, that are great places to find that information. We also, as I said, have the quiz which can be a really helpful starting point, and then we send out a good amount of educational information through email as well. So we’re trying to really serve women, you know, where they are, to get that information either on-demand or delivering it right to your inbox.
Katie (36:16):
Fantastic, thank you, Catherine. Thank you for being with me today.
This wraps A Certain Age, a show for women over 50 who are aging without apology. Join me next week as we talk about good hair days with Sonsoles Gonzalez, the founder and CEO of haircare company, Better Not Younger, the first haircare brand for women over 40. Special thanks to Michael Mancini who composed our theme music. See you next time, and until then: age boldly, beauties.