Womaness Founder Sally Mueller Tackles Menopause’s WTF Symptoms
Show Snapshot:
Meet Sally Mueller, the CEO, and co-founder of Womaness, a product line of menopause solutions carried nationwide at Target and the first menopause brand to hit the shelves at Ulta Beauty. Sally shares how she created the products she needed for her own menopause symptoms and why retailers are finally putting meno products on shelves. We dive into how to be meno-positive and why it may have taken until 2022, but menopause has finally met its match.
In This Episode We Cover:
How Sally’s personal menopause backstory gave her the spark to launch Womaness.
Why menopause is one of the last personal care categories to be disrupted and modernized.
What does a healthy, safe effective menopause formulation look like?
Overview of the 16 Womaness products and the symptoms they address: changing skin, hot flashes, night sweats, mood changes, brain fog, dry vagina, and sleep issues.
Surprise! Peri- and menopause symptoms can stretch over a decade.
Why the buzzy Let’s Neck, neck, and décolleté serum, keep selling out.
What’s Ashwagandha, Pycnogenol, Bacognize—and how do these ingredients combat menopausal symptoms?
Want to embrace menopositvity? You need education, support, products, and community.
Finally! Why the conversation around menopause is shifting?
Menopause myth-busting.
Quotable:
Menopositivity is really the attitude that we want everyone to have, and it’s really about this radiant outlook on life. Menopause can be tough. It’s been tough for me, personally, but as a woman if you’re more educated, informed, and you feel like you’re connected to a support system, your experience is going to be more positive.
We have about 16 products, and they’re all designed around the major symptoms of menopause, which are: changing skin, hot flashes, you mentioned night sweats, mood changes, brain fog can set in, there are sleep issues, so many women complain about sleep... Libido is another symptom that we address.
Transcript:
Katie Fogarty [0:29]:
Welcome to A Certain Age, a show for women who are unafraid to age out loud. Menopause comes with a long list of surprises, am I right? Pop culture tells us it’s all about hot flashes and night sweats, when in reality there are more than 30 plus symptoms of menopause. Here’s another surprise; menopause can make you feel incredibly alone, yet there are roughly 50 million women in menopause right here in the US. 50 million! Factor in all the women across the globe, and you have a lot of company. Yet there are only about a baker’s dozen brands that are helping women with menopause essentials and products. My guest today is one of them.
Sally Mueller is the CEO and co-founder of Womaness, a product line of menopause solutions carried nationwide at Target and the first menopause brand to hit the shelves at Ulta Beauty. She joins me to talk about why retailers are finally putting meno products on shelves, how to be meno-positive, and why it may have taken until 2022 but menopause has finally met its match. Welcome, Sally.
Sally Mueller [1:39]:
Thank you, Katie. That was a great introduction.
Katie [1:42]:
Well, I’m excited for you. I follow you on social media, I saw the news that you are at Ulta Beauty which is a place where I shop. Congratulations on being on a different store shelf; it’s exciting.
Sally [1:56]:
Thank you, we’re very proud of all of our retail partnerships.
Katie [2:00]:
Yeah, as you should be. So, Sally, behind every great brand is a backstory. I would love to hear about when you and your partner decided to launch Womaness.
Sally [2:10]:
Well, Michelle, my incredible co-founder, and I, have been friends for about 15 years. I met her when she was pitching Target, and I was an executive at Target. And we just stayed friends over the last decade-plus, and always compared notes on our careers and sought each other out for advice, and it was a really good relationship. And I think both of us reached a point in our careers where we wanted to do something on our own. We both had experience working for big companies, and midsized companies, I ran my own business for about 10 years, and both of us have a lot of experience creating brands.
But Womaness really came from a personal journey for me through menopause. I knew I was in menopause, but I didn’t understand what I was experiencing was directly related to menopause. So many women don’t become informed about menopause until they’re truly in it, and I was one of those women. Once, I sought out a doctor at the Mayo Clinic, which isn’t too far from my house, this was kind of after I had a lot of frustrating doctors’ appointments. This doctor in particular was super knowledgeable and really educated me about menopause and made me feel like I wasn’t alone.
And that was really my aha-moment. She recommended that I look at some products to buy that were available at the time on Amazon. And I checked out those products, and I remembered gasping to my husband that night like, “I am never going to buy any of these products.” And he was super disappointed because obviously, he thought that’s why I went down to Mayo. And that was really my inspiration, that moment of thinking, wow, there must be products that are more modern, they should be more modern. They should be made with clean formulations, better packaging, just overall appealing. So, Michelle and I were meeting on an upcoming trip that I had planned to New York for business, and I told her about this story, and I said, “I really think there’s a huge market for this.”
Katie [4:39]:
So, Sally, I want to stop you for a second. The stuff that you found on Amazon that you were hoping was going to be something that was going to help you, what was the turn off? Why did you say to your husband, “No way, these products are not for me”?
Sally [4:52]:
You could tell these products in particular had not been like reinvented or modernized, at all. And the names of the product were very off-putting. Perhaps, no offense to men, but probably designed by men [Katie laughs] decades ago. We love our men in menopause, I’m not trying to be negative about anything, but it’s just... you could tell these products were not designed for women, modern women like you and I and so many of your listeners. So, that was a big piece of it.
The second biggest piece was, that I didn’t feel like the formulations were made with healthy, safe ingredients. Some of them were and some of them were not, so overall it just felt like the options were really outdated and it was just time... I had just come off of helping to create a skincare brand, so I was really up on the latest ingredients and the modern packaging that was available to millennials, and I knew that there could be a better option, a better product line for women going through menopause.
Katie [6:09]:
Absolutely. And your products are so attractive. I don’t know if our listeners are familiar with Womaness, if you want to go hit Instagram or the website as you listen to the show so you can take a look, but your packaging is sort of like a pink and a purple, it feels like a beauty brand. You really have a range of products, which I want to have you walk us through, but one of the things that I first notice is that you use kind of cheeky, fun names for your products. I’m an Essie nail polish user, so we’re used to funny names for our nail polish, for our lipsticks. You have a skincare cream for your neck, which is called Let’s Neck, you’ve got Fountain of Glow, and just Coco Bliss and things that feel modern.
Sally [6:56]:
Yeah, that was important to us.
Katie [6:57]:
Yeah, yeah. And I think you succeeded with that. Tell us a little bit about your sort of, product line. Can you give us a topline overview of what Womaness offers to women in menopause?
Sally [7:10]:
Yeah. I mean, we’ve designed, we have about 16 products, and they’re all designed around the major symptoms of menopause, which are: changing skin, hot flashes, you mentioned night sweats, mood changes, brain fog can set in, there are sleep issues, so many women complain about sleep. But I think what’s really the overall umbrella to the symptoms is your drop in estrogen. That’s why your skin changes dramatically all over your body. I personally experience that. I used to have oily skin, and all of a sudden, I started going through menopause, and I’m just shocked at how dry my skin was all over my body. Libido that’s another symptom that we address.
So, all in all, we focus on the major symptoms of menopause. We have three different categories: we have skin and body products because, again, your skin changes all over your body, not just your face; we have supplements that address the major symptoms of menopause like hot flashes, night sweats, brain fog, and mood, and that’s called Me.No.Pause; we have a sleep supplement called Let Me Sleep; and then we have Active Glow which is for hair, skin, and nails, and joint health, which is super, super critical during this stage. And then lastly, we have a whole category of sexual wellness products. I know you mentioned Coco Bliss, so that’s our latest vaginal moisturizer. We have a water-based moisturizer called Daily V Soothe, we have a vibrator called Gold Vibes that sells very well at Target.
And our goal is to really deliver, I would say, the must-haves that you need going through this transition. And you know, this transition of menopause lasts years. Perimenopause is the first stage that women go through, and that can be 4-6 years and then menopause happens when you don’t have a period for 12 consecutive months and menopause can go on for over a decade. So, our products are really relevant through those stages, but you can frankly use our product even if you’re not in menopause or obviously post-menopausal.
Katie [9:41]:
Sally, I would agree with you. It’s funny, I attended a networking event, and it was a room full of 50 women people were sharing and raising their hands, and one woman raised her hand and said, “I’m past menopause. That’s all over for me.” And I thought that's not true. Your vagina is going to be dry forever. Some of the symptoms abate a little bit. When you said mood instability, everyone who has listened to the show regularly has heard me talk about my volcanic mood swings and my toxic rage that I went through, but as you sort of navigate into post-menopause, maybe the mood swings quiet down for a little bit. But the loss of estrogen impacts you and your vaginal health and your skin for as long as you continue to live.
I love that you’re focused on things like Coco Bliss, it’s an external vaginal, coconut oil-based moisturizer; you’re using vibrators that help with the sort of blood flow to the vaginal walls, which helps with all of that too. So, you really are a one-stop shop.
We’re going to be heading into a very quick break, but when we come back, I want to ask you if you have anything that’s a hero product or if you think that women who are struggling with menopause really need to be using the full suite of your products. We’ll be back after this quick break.
[Ad break]
Katie [12:08]:
So Sally, when we went into the break we were talking about how things like dry vagina, and thinning vaginal walls, and skin changes due to the drop in estrogen last even when hot flashes and mood swings subside. Do you see Womaness as having a hero product that listeners should start with? Do you recommend that they begin with a full suite of your products? And what is your daily go-to from your own product line?
Sally [12:37]:
Yeah, I mean, our hero product of the entire line is Let’s Neck, which is the neck and décolleté serum. It has a cool, rolling ball that is really great to massage into your skin, it really helps with, like you said, blood flow, and it’s made with an advanced form of hyaluronic acid which is obviously very hydrating for the skin. It also has some other hero ingredients that help with tightness. It will not get rid of your wrinkles, [Katie laughs] but it will help with drapiness and protection.
Katie [13:12]:
Sally, that’s miracle product, that’s not a hero product, that would be a miracle product. [laughs]
Sally [13:17]:
Yeah, I’m always honest. I really want to be honest with women and our customer because I do get questions like, “Will it get rid of my wrinkles?” Well, you can’t completely get rid of your wrinkles, and don’t be afraid of showing off your wrinkles. Come on, ladies! You gotta be proud of these wrinkles.
Katie [13:33]:
Of course. Right, we’ve earned our stripes. We’ve definitely earned them.
Sally [13:38]:
Absolutely. But it’s a really incredible product for $24.99, and it’s our most popular product. It hits a chord with people.
But I think the number one product that is really critical for all-around menopause symptoms is our supplement called Me.No.Pause, because we don’t believe in the pause at Womaness, that’s why we named it that. But it has incredible, clinically proven ingredients like PycnogenolÒ, which is a clinical version of French maritime tree bark which is known to help with hot flashes and night sweats in particular. It’s a really great blood circulation ingredient. Men even use PycnogenolÒ, it’s really an incredible ingredient, and we have 60mg of that ingredient in our supplement. So, we’ve put in a very, very high dose so that we can reference the clinical studies that have been going on for ten years.
Then there’s Ashwagandha which is for mood, and BacognizeÒ which is for brain, that brain focus as you mentioned. So that, to me, is kind of an entry point into the brand. By no means do you need to buy several of our products. Of course we want you to, but it’s really about offering options to women so that you can curate your own solution. Because every woman’s menopause journey is personal and different.
Katie [15:12]:
100%. I have a number of women friends in my life, they are all experiencing it differently. I was really surprised myself when I learned that menopause had 30 plus different symptoms that we recognize here in the US, I know Europe actually even lists more menopause symptoms, things like joint pain, which is not something that I experience, could be a part of that. There could be issues with teeth and vision. There’s really a range of issues. Is there something that is your daily go-to? You alluded that you went to the doctor because you were struggling yourself. What is your go-to?
Sally [15:54]:
Yeah, that’s a great question. Well, I love... I mean I love all of our products, but Fountain of Glow I really love. It’s our Vitamin C serum, has 8% Vitamin C which is a very, very high dose of Vitamin C. It’s just luxurious on your skin and I use it on my arms, I use it on my face, neck, décolleté and it’s really great just again, that luxurious feeling of hydration but it dries pretty quickly so it doesn’t leave that greasy feeling. So, that is in my morning and night routine. Some women use it just either morning or night, but I love that.
I also use Me.No.Pause for night sweats and focus because even though I’m really almost post-menopausal, I still have issues with just, focus. There’s so much going on, owning your own business, so it really helps me with that focus that I need to just juggle all the different priorities in my life and not get distracted, you know, or forgetting things. Because in brain fog, sometimes you even forget the names of people, so it really helps with that.
And I love Let’s Neck, obviously, the hero product that I just mentioned. I would say those are my top 3 that I use daily. And then I would say probably once a week, I do use our vaginal moisturizers. Lately, I’ve been using Coco Bliss. It feels great on your skin, not just your vaginal skin but even your hands and elbows. It’s really, really hydrating. That’s what I just overall feel like our line really delivers, that extra hydration that you need during menopause and in particular, even in the summer and winter months, your skin really, really dries out, so it’s really luxurious.
Katie [17:58]:
Absolutely. You had me at hydration. I’ve had other menopause brands on this show, they have some wonderful hydrating products as well. Every time I use one of them, I’m excited because dry skin is an issue. At least for me, I’ve got fair, freckly, Irish skin, and it’s dry year-round. So, I love anything that’s going to hydrate.
I also love the way Womaness positions its products and the way you communicate with your customers. This whole notion of the Me.No.Pause is so fun and so clever. All of your marketing talks about meno-positivity. I just love that word, I think you made it up, and I would love for you to walk our listeners through, what do you mean when you say menopositivity?
Sally [18:42]:
Yeah, I mean meno-positivity is really the attitude that we want everyone to have, and it’s really about this radiant outlook on life. Menopause can be tough. It’s been tough for me, personally, but as a woman if you’re more educated, informed, and you feel like you’re connected to a support system, your experience is going to be more positive and it’s really not only as a brand, helping you feel like you’re not alone, really supporting you through this journey, but looking at it as a more positive stage of life.
There are so many women in their 40s and 50s doing amazing things and it is really time that the spotlight is on us, as much as I love my millennials and my Gen Z, this woman is, think about it, she’s doing so many amazing things at this stage of life. She’s cool, she’s modern, she’s got so much wisdom, she’s so productive, and she’s giving back to society in so many different ways. So, it’s really time to celebrate us and have this more positive outlook on not only our own lives, but also society looking at this woman in a more positive way.
Katie [20:03]:
Yeah, absolutely. You’re preaching to the choir here. My show comes out every Monday, every Monday I’m talking to an amazing woman in midlife who is up to great things, who is reinventing, pivoting, being of service, is helping other women in midlife thrive. I joke that I could talk to an amazing woman in midlife every day, not just Monday, because there is no shortage of people who are so inspiring.
And you know, when I think about you landing in something like Ulta Beauty, when I think about Womaness being on the shelves nationwide in Target, this is kind of a first! How does having these menopause brands on the shelves of big box retailers help shift this conversation around menopause? What’s your take on that?
Sally [20:53]:
Oh my gosh, I mean it’s a huge piece of the shift, and I think retailers like Target and Ulta Beauty, and we’re in GNC... they’re smart, right.? They’ve realized that the customer, or their guest as they call them, they are in their store, and they are all about servicing the needs of their guests. So, they have to service the menopausal woman. That is a big piece of her life, and so I think these retailers understand the buying potential of this woman. Let’s face it, she’s still a very valuable customer. She’s buying a lot of other products too. When she’s buying her menopausal products, she’s also probably buying apparel at Target or home products at Target. Or at Ulta Beauty she’s buying her color cosmetics, or product for her daughter. We like to say she’s the healthiest, wealthiest, most active generation to date, and you know, it’s really exciting that these retailers are catering to her. It’s an important part of, like you said, shifting the conversation. When women see our product on the shelves at Target, they say, “Oh my gosh, we’ve been waiting for something like this.” It’s time to break the taboo and get this conversation out in the open, it doesn’t need to be shunned or...
Katie [22:25]:
Yeah, hidden away, exactly.
Sally [22:26]:
Hidden away. So, it really helps promote the conversation or change the conversation. And then the press too. The press that comes around these retail launches is amazing. The press has been very excited about covering this story because I think so many women that are still watching TV, nightly news, and daytime TV... These outlets, these press outlets are realizing, wow, there’s a story here. This is also my viewer that’s listening in. You know, or reading Vogue, she’s reading the pages of Vogue, she still loves her printed magazine. So, I think there are a lot of forces happening that are helping open up the conversation.
Katie [23:17]:
Yup. And Womaness has been getting incredible press. I’ve seen you, as you said, in Vogue and who’s who of magazines. I saw a clip from the Tamron Hall Show. What has been the most fun or the most surprising place that Womaness has taken you?
Sally [23:32]:
Well, we were on The Ellen Show, and that was amazing. Our product was featured, Michelle and I were not on the show ourselves, Kim Douglas, that is our Chief Menopositivity Officer, was on the show because she was a regular on the show, and it was absolutely... Katie, it was outstanding. It was a year ago in June, so we were only three months old at the time, and here we were on national TV, and we had women from all over the world reach out to us.
Katie [24:06]:
Amazing.
Sally [24:06]:
It was so fun to see the... We joked that every Canadian woman reached out, [Katie laughs] every menopausal Canadian woman was contacting us. It was just a real high point of our brand.
Katie [24:19]:
I love it. Why the Canadians? I have a lot of Canadian listeners, though most of my listeners are in the US. Maybe it’s because they have fantastic healthcare, and they have high expectations that their needs are going to be met.
Sally [24:31]:
Yeah, and the UK. It was women... China, Japan, it was all over the world, but I would say a lot of the women were from the UK and Canada. And maybe because obviously they’re primarily English-speaking at the time they were watching The Ellen Show, but it was just so fun to see that there’s a global conversation here happening.
Katie [24:59]:
Yeah, absolutely. It is a global conversation. I’m forgetting the number of women across the globe who are going to be in menopause, but it’s staggering. And it makes a lot of sense. I know part of what you do is you’re not only creating a product line but you’re having conversations, you have a Facebook group called The After Party – which is such a fun name, I love that – and you do a lot of stuff on social media.
I’ve seen a lot of your menopause myth-busting. Something that caught my eye was, I think it was on your website, and one of the myths was that menopause makes you gain weight. And I actually just had a conversation with a guest, a nutrition pro, Heidi Skolnik, she’ll be appearing in a couple weeks after you and she said the same thing, that the science does not show that you have to gain weight because of menopause, weight gain is nuanced. So, there are a lot of myths about menopause. What do you see and hear from your community to be other common menopause myths?
Sally [26:01]:
Well, I mean, the number one is just menopause equals hot flashes, and that’s only one symptom, that’s the most famous or notorious symptom, and not all women experience hot flashes. But I think there’s still this misinformation that menopause equals just hot flashes. And like you said at the opening comments, it’s more than 30 to 40 symptoms.
Katie [26:28]:
Yeah, my hot flash was volcanic fury. It was bouts of volcanic fury. That was my hot flash. I had no idea that that was something being caused by menopause until I had one of my very first conversations on this show when I had an OB/GYN who came on and talked about menopause and mood instability. And I was like, mood instability? That barely captures how I’m feeling. But I put into effect some of what you’re recommending. I took supplements that help with that, I also did some lifestyle changes like getting to bed earlier, prioritizing sleep, and good sleep hygiene, and I use blue light reading glasses now, so that my sleep is less disrupted. Sleep is always the Holy Grail. There are a lot of lifestyle changes that we can make, but we’re only going to make them, and we’re only going to use the products if we know we need to. You’re really shifting the conversation.
So, if you could wave a magic wand, how else would you like to see the conversation around menopause change in this country?
Sally [27:37]:
Well, I think to make it, there’s a lot of publicity about the workplace, making menopause more of an open conversation in the workplace, similar to maybe fertility was in the last ten years, that opened up a conversation inside many corporate walls and now there’s a lot of movement, especially in the UK, to get menopause to be part of workplace HR training and just more awareness so that women that reach this stage of life don’t feel like they have to leave their jobs, especially when they’re at the peak of their productivity and value add. I think there’s some staggering stat like 900,000 women left the workforce in the UK because of menopause. So, I think that’s another area that really could benefit from opening up the conversation.
I would love more celebrities to be open about menopause, actresses specifically. I think there’s definitely more happening in that space, but I think a lot of actresses don’t want to admit that they’re in menopause. I just think that does such a disservice to society because women look to celebrities for you know...
Katie [29:01]:
Yeah, of course.
Sally [29:02]:
Inspiration, right.
Katie [29:04]:
Totally, totally. You’re seeing some of it, Gwyneth Paltrow is getting involved and Naomi Watts has been talking about it lately, so there’s been little incremental changes. But I think there’s so much ageism around being an actress.
Sally [29:17]:
So sad, I know.
Katie [29:19]:
And there’s so much ageism in our culture, that it makes it hard for people to admit that they’re getting old. But I think this needs to be something that’s blown up everywhere. We have a lot of women CEOs; they should be talking about it. It would be great to hear Jill Biden talk about it from the White House.
Sally [29:35]:
Right, absolutely. Just more people talking about it.
Katie [29:39]:
Yeah, that kind of sunshine is necessary. But people are afraid of it. You’ve been very candid about your own menopause journey. You’ve been candid about the fact that your sort of experience personally, in combination with your background working at Target as an executive and seeing the opportunity had you launch this. Could you have built Womaness earlier in life, or did you really have to get to midlife and go through this yourself to get this up and running?
Sally [30:13]:
I think it makes me a better founder to be able to say that I’ve gone through it. Yes, I could have probably moved it up a couple of years, we launched it last year, and I was well into menopause at that point. So, for sure, I could have launched it even earlier, but I think for me, it was also just knowing where... kind of, society was at, too, and the retail landscape. So, it was just kismet that it all kind of came together.
As someone in the industry, I was watching a lot of consumer products companies disrupt the big legacy brands. The toothpaste category was being disrupted, the deodorant category, and then the period space. And I felt like menopause was one of the last frontiers to be disrupted. So, you know, I never looked back. But of course, knowing that I was starting to go into menopause in my forties, mainly my mid-to late-40s, for sure, I could have started earlier, but I don’t know if the industry would have been ready for it.
Katie [31:29]:
Yeah, so you needed to be ready, the industry needed to be ready.
Sally [31:33]:
Yes.
Katie [31:33]:
You had a long career as a Target executive. You ran your own company for a decade, as you said. But launching a CPG company like this is an entirely different animal but you’re succeeding obviously, we just talked about Ellen, Tamron Hall, Let’s Neck was sold out three different times. What attributes or skills that you honed over the years do you think are making the biggest impact on your success today?
Sally [31:59]:
I mean, I think really understanding or being empathetic with the consumer and really being passionate about connecting with the consumer. Because no matter what brand I’ve ever worked on, my time at Target or post-Target, Target really taught me this consumer empathy. And that is the number one skill and passion that you have to have. It’s not even just a skill, you have to be passionate about it. I love talking to our customers. My team laughs at me because I keep saying I’d like to spend half my time talking to my customer. [Katie laughs] But I think–
Katie [32:37]
They’re like, my customer is too chatty. [laughs]
Sally [32:40]:
I know, I know, it’s so fun, though. You always learn something, and that really is the basis for what you decide to do, right? Because if you have your pulse on the consumer, you can't really go wrong. It’s when you don’t have the pulse on the consumer is when you start to think about ideas that are not even that important to them. Or a product that may not resonate because you’re not really connected with a consumer. So, I think that’s really the underpinning of everything.
Katie [33:12]:
I love that. I love that active listening and connecting with your customer. You said you want to know what’s most important to them. What do you think is most important to women in midlife as they navigate menopause?
Sally [33:25]:
We made love our mission. I think from a product perspective, they want to make sure the product works. That was our number one pillar when Michelle and I set out to design the product, formulate the product, was that it had to work. Even though our price points are very affordable, they still had to work really well and stand up to other expensive products in the market. So, we did not cheat on any ingredients or any levels of those ingredients. We really wanted to invest in our formulation. But that’s, I think, it really has to come down to the product has to work. I think they’re finding a lot of value in the education that we provide and the community. At the end of the day, we’re selling product that has to work and help them.
Katie [34:19]:
100%. You want things that are going to make a difference in your day.
Sally [34:22]:
Exactly. Because everyone has a lot of products already and you know, not that they have a one-stop shop for menopause per se, but they probably have a daily moisturizer, and they probably have a daily supplement that they’re taking. So, it’s really important that ours are better than what they’re already using and that we’ve really curated a total solution and they can trust us, they can count on us to deliver and help them with their symptoms of menopause, the main symptoms. We don’t address all symptoms obviously, because that would be probably 50 products, but we do try to address the main symptoms, and they really do trust us.
Katie [35:09]:
I love it. Well, congratulations on building an exciting brand. We’re going to be moving into our speed round in just a minute because we’re nearing the end of our time. I could always talk to my guests for longer than we have allocated. The speed round is a high-energy way to close. It’s just quick one- or two-word answers. Are you ready, Sally?
Sally [35:28]:
I am.
Katie [35:28]:
Let’s do it. Okay. Launching Womaness was _____
Sally [35:34]:
Fun, [laughs] it was fun. Maybe I’ll think of a better word. It was... It was very invigorating. We launched during the pandemic, so that’s why it was just scary but very rewarding. So sorry, I’m giving you two answers. Scary and rewarding.
Katie [35:55]:
Scary and rewarding, they cover all the bases, I believe it. Launching during the pandemic is not for the faint of heart. I think more people should be using this Womaness product: _____.
Sally [36:09]:
Coco Bliss.
Katie [36:10]:
Womaness is all about menopositivity. This celebrity or thought leader is meno-positivity goals: _____.
Sally [36:19]:
Let’s see. I’m trying to think of who represents... Reese Witherspoon.
Katie [36:27]:
She is goals on every level, I agree. My favorite menopause hack I use personally: _____.
Sally [36:34]:
Gone In A Hot flash, which is our hot flash spray.
Katie [36:37]:
Nice. Okay, we need to retire this idea about aging: _____.
Sally [36:43]:
You’re too old to start a business.
Katie [36:45]:
Love it. Data shows – this is a great segue, by the way – data show midlife entrepreneurs have great track records. I think this one quality helps us succeed _____.
Sally [36:56]:
Wisdom.
Katie [36:57]:
Nice. Finally, your one-word answer to complete this sentence. As I age, I feel _____.
Sally [37:04]:
More excited about the future.
Katie [37:06]:
Very nice. We all do. Thank you, Sally, this has been a total treat.
Sally [37:10]:
Thanks, Katie. So fun!
Katie [37:11]:
It was fun. Before we say goodbye, how can our listeners find you and Womaness and get invited to The After Party?
Sally [37:19]:
Okay. So, on Facebook, please join The After Party. Reach out, and Ann Gobel, our community concierge, will accept your invite. Womaness.com is our main website, and then follow us on social media @MyWomanness. So, Instagram and Facebook are My Womaness.
Katie [37:39]:
Fantastic, I’ll put those all in the show notes. Thank you, Sally.
This wraps A Certain Age, a show for women who are aging without apology. Join me next week when we get our wanderlust and summer travel on with Susan Heinrich of Midlife Globetrotter.
Before we say goodbye, I have a favor to ask. Please take a minute to rate or review A Certain Age over on Apple podcasts or wherever you listen. This is super easy to do. Just find A Certain Age on your podcast app, scroll down to the bottom, and tap on the stars to rate or leave a written review. Both matter! Reviews and ratings help other women find the show.
Special thanks to Michael Mancini, who composed and produced our theme music. See you next time, and until then: age boldly, beauties.